Iveta Malasevska
Researcher
- iveta.malasevska@inn.no
- Phone number
- +47 61 28 84 37
- Mobile number
- +47 96 67 72 29
Inland School of Business and Social Sciences
Eastern Norway Research Institute
Campus Lillehammer
Short description
Iveta Malasevska holds a PhD in innovation in services - in the private and public sector at Inland Norway University of applied sciences. In her doctoral thesis, she discussed how ski destinations could use innovative pricing strategies to gain a competitive advantage and increase profitability. Malasevska’s fields of interest include business analysis, revenue optimization, value-based pricing, consumer behavior, and tourism in general. Malasevska has been working on the project ‘Innovative Pricing Approaches in the Alpine Skiing Industry,’ funded by Regional Research Funds in Norway. Malasevska is a part of the research group Business Analytics.
See also Linkedin and GoogleScholar for more information.
Research groups
Publications
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Alnes, Per Kristian; Lien, Gudbrand; Haugom, Erik; Malasevska, Iveta & Mydland, Ørjan (2024). Willingness to pay for fast-track tickets in the alpine skiing industry: a case study of a Norwegian ski resort. Cogent Social Sciences. ISSN 2331-1886. 10(1). doi: 10.1080/23311886.2024.2356063. Show summary
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Malasevska, Iveta; Hinterhuber, Andreas; Haugom, Erik; Lien, Gudbrand & Alnes, Per Kristian (2023). Sustainable consumption of services: willingness-to-pay for sustainable alpine skiing experience. Scandinavian Journal of Hospitality and Tourism. ISSN 1502-2250. doi: 10.1080/15022250.2023.2289945. Show summary
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Malasevska, Iveta; Haugom, Erik; Lien, Gudbrand; Hinterhuber, Andreas & Alnes, Per Kristian (2022). Managing structural constraints in recreational alpine skiing: a choice modelling approach. Managing Sport and Leisure. ISSN 2375-0472. doi: 10.1080/23750472.2021.2020679. Full text in Research Archive Show summary
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Haugom, Erik; Malasevska, Iveta & Lien, Gudbrand (2021). The relative importance of ski resort-and weather-related characteristics when going alpine skiing: Data from a rating-based conjoint survey. Data in Brief. ISSN 2352-3409. 37, p. 1–6. doi: 10.1016/j.dib.2021.107252. Full text in Research Archive Show summary
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Alnes, Per Kristian; Malasevska, Iveta; Mydland, Ørjan & Haugom, Erik (2021). Price differentiation in the alpine skiing industry-The challenges of demand shifting and capacity constraints under pandemics. Journal of Outdoor Recreation and Tourism. ISSN 2213-0780. 35. doi: 10.1016/j.jort.2021.100409. Full text in Research Archive Show summary
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Haugom, Erik; Malasevska, Iveta; Alnes, Per Kristian & Mydland, Ørjan (2021). Willingness to pay for “green skiing”. Journal of Hospitality and Tourism Management. ISSN 1447-6770. 47, p. 252–255. doi: 10.1016/j.jhtm.2021.03.010. Full text in Research Archive Show summary
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Malasevska, Iveta; Haugom, Erik; Hinterhuber, Andreas; Lien, Gudbrand & Mydland, Ørjan (2020). Dynamic pricing assuming demand shifting: the alpine skiing industry. Journal of Travel & Tourism Marketing. ISSN 1054-8408. 37(7), p. 785–803. doi: 10.1080/10548408.2020.1835787. Show summary
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Haugom, Erik; Malasevska, Iveta & Lien, Gudbrand (2020). Optimal pricing of alpine ski passes in the case of crowdedness and reduced skiing capacity. Empirical Economics. ISSN 0377-7332. doi: 10.1007/s00181-020-01872-w. Show summary
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Haugom, Erik & Malasevska, Iveta (2019). The relative importance of ski resort- and weather-related characteristics when going alpine skiing. Cogent Social Sciences. ISSN 2331-1886. 5(1681246), p. 1–16. doi: 10.1080/23311886.2019.1681246. Full text in Research Archive
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Malasevska, Iveta & Haugom, Erik (2018). Alpine skiing demand patterns. Scandinavian Journal of Hospitality and Tourism. ISSN 1502-2250. p. 1–14. doi: 10.1080/15022250.2018.1539924. Show summary
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Haugom, Erik & Malasevska, Iveta (2018). Variable pricing and change in alpine skiing attendance. Tourism Economics. ISSN 1354-8166. 24(8), p. 1029–1036. doi: 10.1177/1354816618779650. Show summary
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Malasevska, Iveta & Haugom, Erik (2018). Optimal prices for alpine ski passes. Tourism Management. ISSN 0261-5177. 64, p. 291–302. doi: 10.1016/j.tourman.2017.09.006. Show summary
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Malasevska, Iveta (2018). A hedonic price analysis of ski lift tickets in Norway. Scandinavian Journal of Hospitality and Tourism. ISSN 1502-2250. 18(2), p. 132–148. doi: 10.1080/15022250.2017.1322531. Show summary
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Malasevska, Iveta; Haugom, Erik & Lien, Gudbrand (2017). Optimal weather discounts for alpine ski passes. Journal of Outdoor Recreation and Tourism. ISSN 2213-0780. 20, p. 19–30. doi: 10.1016/j.jort.2017.09.002. Show summary
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Malasevska, Iveta (2017). Explaining variation in alpine skiing frequency. Scandinavian Journal of Hospitality and Tourism. ISSN 1502-2250. 18(2), p. 214–224. doi: 10.1080/15022250.2017.1379435. Show summary
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Malasevska, Iveta; Lien, Gudbrand & Haugom, Erik (2015). Modelling and forecasting alpine skier visits. Tourism Economics. ISSN 1354-8166. 23(3), p. 669–679. doi: 10.5367/te.2015.0524. Show summary
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Alnes, Per Kristian; Mydland, Ørjan; Haugom, Erik & Malasevska, Iveta (2023). An analysis of fairness perception and behavioral intentions among alpine skiers when introduced to variable pricing.
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Malasevska, Iveta (2023). Ski Economics: Using Dynamic Ticket Pricing to Increase Ski Slope Revenues. Scientia. doi: 10.33548/SCIENTIA907. Show summary
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Malasevska, Iveta; Hinterhuber, Andreas; Haugom, Erik; Alnes, Per Kristian & Lien, Gudbrand (2022). Sustainable consumption of services: willingness-to-pay for sustainable alpine skiing experience.
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Malasevska, Iveta; Hinterhuber, Andreas; Haugom, Erik; Alnes, Per Kristian & Lien, Gudbrand (2022). Sustainable consumption of services: willingness-to-pay for sustainable alpine skiing experience.
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Mydland, Ørjan; Hinterhuber, Andreas; Malasevska, Iveta; Alnes, Per Kristian; Haugom, Erik & Lien, Gudbrand (2022). Willingness to pay for sustainability - The interplay between voluntary actions and forced choices.
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Alnes, Per Kristian; Hinterhuber, Andreas; Malasevska, Iveta; Haugom, Erik; Lien, Gudbrand & Mydland, Ørjan (2022). An analysis of fairness perceptions among alpinists when introduced to variable pricing.
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Alnes, Per Kristian; Malasevska, Iveta; Hinterhuber, Andreas; Haugom, Erik; Lien, Gudbrand & Mydland, Ørjan (2022). WILLINGNESS-TO-PAY FOR SUSTAINABLE ALPINE SKIING EXPERIENCE.
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Alnes, Per Kristian; Haugom, Erik; Malasevska, Iveta; Hinterhuber, Andreas; Lien, Gudbrand & Mydland, Ørjan (2022). WILLINGNESS-TO-PAY FOR SUSTAINABLE ALPINE SKIING EXPERIENCE.
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Malasevska, Iveta (2022). Nybegynnere på ski trenger ikke ha heiskort til alle alpinbakker. Gudbrandsdølen Dagningen. Show summary
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Hinterhuber, Andreas; Malasevska, Iveta & Haugom, Erik (2021). WTP for sustainable alpine skiing experience.
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Hauge, Atle Jensen; Andersen, Torhild & Malasevska, Iveta (2021). Kreativ nærhet i periferien. In Gran, Anne-Britt & Olsen, Bjørn Eirik (Ed.), Kreativ næring: Lokale, digitale og økonomiske perspektiver. Universitetsforlaget. ISSN 9788215035659. p. 184–202.
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Haugom, Erik; Alnes, Per Kristian; Lien, Gudbrand; Mydland, Ørjan; Malasevska, Iveta & Hinterhuber, Andreas (2021). Optimal introductory pricing of season passes.
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Malasevska, Iveta; Haugom, Erik & Hinterhuber, Andreas (2021). Willingness-to-pay for sustainable alpine skiing experience.
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Bakken, Bjørn T.; Hole, Åse Storhaug; Kårstein, Asbjørn; Malasevska, Iveta & Lund, Per Olav (2020). Evaluering av krisehåndteringen i HINN under Covid-19-krisen våren 2020.
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Malasevska, Iveta (2018). Kulturnæringenes økonomisk geografi. Skjer det noe utenfor Oslo? Show summary
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Knutsen, Heidi; Rye, Siv Karin Paulsen; Lund, Per Olav & Malasevska, Iveta (2022). Verdiskaping og sysselsetting i landbruk og landbruksbasert industri i Møre og Romsdal. NIBIO. ISSN 978-82-17-03070-6. 8(64). Full text in Research Archive Show summary
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Hauge, Atle Jensen; Ibenholt, Karin; Ericsson, Birgitta; Hallin, Göran; Frisell, Marte Marie & Dahlöf, Carl Arvid [Show all 8 contributors for this article] (2021). Midtveisevaluering. Kulturell og kreativ næring. . Norsk kulturråd. ISSN 978-82-7081-202-8. Show summary
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Hauge, Atle Jensen & Malasevska, Iveta (2020). Eksportundersøkelsen 2019. Høgskolen i Innlandet. ISSN 978-82-8380-209-2. Show summary
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Malasevska, Iveta; Solberg, Anette & Sund, Frøydis (2019). Kjønssdelte hjelpemidler? Kartlegging av hjelpemidler til personer med nedsatt funksjonsevne. Likestillingssenteret. Show summary
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Ericsson, Birgitta & Malasevska, Iveta (2019). Der ingen skulle tru... - Regionaløkonomisk geografi av kreative og kulturelle næringer lokalisert utenfor Oslo. Kunnskapsverket. ISSN 978-82-93482-35-2. Show summary
Addresses
Postal Address
Inland Norway University of Applied SciencesPostboks 400 Vestad
2418 Elverum
Norway