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Rolf Gunnar Findsrud

Postdoctoral Fellow

CREDS - Center for Research on Digitalization and Sustainability

Email: rolf.findsrud@inn.no
Phone number: +47 62 43 04 69
Mobile number: +47 95 72 99 15

Inland School of Business and Social Sciences
Department of Business Administration- 6402
Campus Kongsvinger, Room 3Ø004

Short description

Rolf Findsrud is a postdoctoral fellow at CREDS, coming from a position as an associate professor at Innland Norway University of Applied Sciences. Before starting his phd, Findsrud was an entrepreneur in the shoe industry, and worked as a consultant for start-ups. Findsrud has a phd in innovation from Innland Norway University of Applied Sciences, and has a master of science in business administration with marketing from Buskerud University College. He has published in journals such as Marketing Theory and Journal of Value Creation on topics such as resource integration, motivation, service innovation, and agility in addition to several book chapters on service innovation and service dominant logic in higher education.

Rolf`s areas of expertise are service marketing, and more specifically different service logics, service innovation, resource integration, and value co-creation. Most of Findsrud's research has a psychological approach to understand behavior, and he is currently involved in research on the symbiosis between humans and digital technology and how these entities can cocreate sustainable service ecosystems and business models.

Research groups

Findsrud, Rolf & Tronvoll, Bård (2022). Deep Learning in Higher Education: A Service-Dominant Logic Perspective, Improving the Evaluation of Scholarly Work - The Application of Service Theory. Springer. ISSN 978-3-031-17661-6. p. 131–149. doi: DOI:%2010.1007/978-3-031-17662-3_9.
Findsrud, Rolf (2020). An Agile Approach to Service Innovation: Creating Valuable Service Innovation with Agile Resource Integration. Journal of Creating Value. ISSN 2394-9643. p. 1–18. doi: 10.1177/2394964320961886. Full text in Research Archive
Findsrud, Rolf & Dehling, Sebastian (2019). Resource Integration Processes as a Microfoundation for Service Innovation. In Kristensson, Per; Magnusson, Peter & Witell, Lars (Ed.), Service Innovation for Sustainable Business: Stimulating, Realizing and Capturing the Value from Service Innovation. World Scientific. ISSN 978-981-3273-37-5. p. 95–116. doi: 10.1142/9789813273382_0006.
Findsrud, Rolf; Tronvoll, Bård & Edvardsson, Bo Åke (2018). Motivation: The missing driver for theorizing about resource integration. Marketing Theory. ISSN 1470-5931. 18(4), p. 493–519. doi: 10.1177/1470593118764590. Show summary
Resource integration is vital to value co-creation. However, most research focuses on competencies as enablers of resource integration and the social aspects that guide them. Based on a literature review of resource integration and motivation theories, this article proposes including motivation as a driver of resource integration and integrating concepts from motivation theories into the resource integration process. This approach extends the understanding and conceptualization of actors’ resource integration processes, such that motivation determines the direction, intensity, and persistence of effort. When they engage in behavioral and cognitive activities, actors interact with resources, which informs the actors and influences their competencies and motivation. Accordingly, motivation is central for a clear understanding of the psychological mechanisms of resource integration processes, as motivation expands the explanatory power of sociological factors by including intensity and persistence.
Findsrud, Rolf & Tronvoll, Bård (2017). Resource integration in value co-creation: Integrative framework from S-D logic and Motivation Theory. In Gummeson, Evert; Mele, Cristina & Polese, Francesco (Ed.), The 5th Naples forum on service. University of Naples, Federico II. ISSN 978-88-92667-57-0.
Findsrud, Rolf; Tronvoll, Bård & Edvardsson, Bo Åke (2016). Conceptualizing Resource Integration in Value Co-Creation Using Theories of Motivation. In Russo-Spena, Tiziana & Mele, Cristina (Ed.), What's ahead in service research: new perspectives for business and society: proceedings: 26th Annual RESER Conference 2016. University of Naples "Federico II". ISSN 979-12-200-1384-0.

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Kask, Johan & Findsrud, Rolf (2023). Exploring the Dark Side of Digital Transformation in Sustainability Transitions.
Vien, Bjørn Ronny; Tronvoll, Bård & Findsrud, Rolf (2023). Digital Servitization for a Circular Manufacturing Industry. In Vendrell-Herrero, Ferran & Vaillant, Yancy (Ed.), 10th International Conference on Business Servitization (ICBS 2023 - Barcelona). OmniaScience. ISSN 978-8412647556. p. 254–258. doi: https:/doi.org/10.3926/serv2023.
Vien, Bjørn Ronny; Tronvoll, Bård & Findsrud, Rolf (2023). Digital Servitization for a Circular Manufacturing Industry.
Findsrud, Rolf; Sörhammar, David & Braathen, Petter (2023). Race with the machines: a service ecosystems perspective.
Findsrud, Rolf; Tronvoll, Bård & Vien, Bjørn Ronny (2023). Tjenesteinnovasjon og tjenestedominant logikk. In Hauge, Atle Jensen; Røhnebæk, Maria & Myklebø, Sigrid (Ed.), Innovasjon: En innføring. Cappelen Damm Akademisk. ISSN 9788202733599. p. 169–180. Show summary
Hva er innovasjon? Hvordan kan vi forstå og studere dette fenomenet? Boka viser hvordan innovasjon kan beskrives og forstås fra ulike perspektiver. Boka har tre deler som tar for seg hvordan innovasjon kan forstås på systemnivå organisasjonsnivå praktisk nivå Kapitlene formidler kunnskap om innovasjon på en lettfattelig måte og bruker rikelig med eksempler fra ulike bransjer og sektorer. Forfatterne viser at innovasjon kan studeres i ulike settinger, i ulike faser og på ulike nivåer, og leseren får innblikk i innovasjon som et stort og sammensatt fagområde. Mens innovasjon gjerne forbindes med verdiskaping og fremskritt, er det i dag økende oppmerksomhet om problematiske aspekter, særlig i forbindelse med bærekraft. Dette tematiseres i mange av bokas kapitler, og gir et mer nyansert bilde enn det som har dominert litteraturen hittil. Boka er ment som en innføring i innovasjon til bruk på bachelor- og masterkurs. Målgruppen for boka er studenter innen økonomi-, organisasjon- og ledelsesfag, aktører innen nærings- og samfunnsliv, og andre lesere med interesse for innovasjon.
Vien, Bjørn Ronny; Tronvoll, Bård & Findsrud, Rolf (2023). Digital servitization: decreasing usage of natural resources in service ecosystems.
Vien, Bjørn-Ronny; Tronvoll, Bård & Findsrud, Rolf (2022). Service ecosystem drivers impact on firms' decisions to pursue digital servitization.
Findsrud, Rolf & Tronvoll, Bård (2019). Measuring Resource integration and its impact on resource integration Performance .
Findsrud, Rolf; Tronvoll, Bård & Edvardsson, Bo Åke (2018). Informing Resource Integration in Service Dominant Logic with Motivation Theory.
Findsrud, Rolf (2017). Exploring differences in conscious and non-conscious resource integration in value co-creation.
Findsrud, Rolf & Tronvoll, Bård (2017). Resource integration in value co-creation: Integrative framework from S-D logic and Motivation Theory.
Findsrud, Rolf; Tronvoll, Bård & Edvardsson, Bo Åke (2016). Conceptualizing Resource Integration in Value Co-Creation Using Theories of Motivation.
Findsrud, Rolf; Aal, K. & Zafeiropoulou, Styliani (2016). Ecosystem analysis on social media.
Findsrud, Rolf (2020). Theorizing about resource integration : Studies of actors and service innovation in dynamic contexts. Høgskolen i Innlandet. ISSN 978-82-8380-218-4.

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Addresses

Visiting Address

Hovedbygg Østre fløy
Telthusveien 12, N-2450 Rena
Room 3Ø004
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Postal Address

Inland Norway University of Applied Sciences
Postboks 400 Vestad
2418 Elverum
Norway