To plan, develop, and implement new products or undertakings, it is vital to understand development features in a region or a territory and to relate these to general trends. Hence, the programme has a strong focus on the actors and stakeholders within sports, outdoor activities, and activity tourism in the mountain regions of Southern Norway and in the Lillehammer region in particular.
Sports, leisure and outdoor activities are used not only as a reference but will also provide case studies for the term paper. Fieldwork and collaboration with providers and other actors will be emphasized.
The programme will provide you with particular insights into how tourist destinations, events, and activities are developed and managed through entrepreneurship and innovation and will greatly enhance your job opportunities within sports- and activity tourism.
Important information
Application deadline: 1 May
Application process: Apply for exchange
Programme content and structure, Harz students
Proximity to the field requires extensive use of field trips and data gathering. Trips to destinations in the region and fieldwork will be organized, especially in conjunction with events and other programme-related activities. A combination of traditional and practice-related (case-based) teaching methods will be used, the latter in collaboration with providers and other actors within the industry.
Fall semester:
- Event Management (15 ECTS)
- Introduction to Management Science (7,5 ECTS)
- Strategy (7,5 ECTS)
In the autumn term, the student is introduced to tools for development and leadership in the implementation of products (such as competitions and festivals, as well as other types of events and organized activities). There is a particular focus on planning, financial management, marketing and human resources, as well as the dimension of experience.
Spring semester:
- Nature-based Tourism and Ecotourism (7,5 ECTS)
- Snow Business (15 ECTS)
- Term Paper in Sports and Outdoor Tourism (7,5 ECTS)
In the spring term, this is followed up by a specialization in winter tourism, winter sports, and other nature-based activities, with a special reference to Norwegian examples. The programme provides the student with particular insights into what the region offers in sports and nature-based tourism and how local tourist destinations, events, and activities are developed and managed within these sectors. The term paper allows the students to gain a deeper understanding through a case study.
Additional courses
Double degree students can take additional courses if they wish to - as long as they can be combined with the above courses. However, these courses will not be a part of their Double Degree Diploma.
Programme content and structure, Heilbronn students
Information to be published.