Kristin Vold Lexander

• Tanskanen, Sanna-Kaisa; Lehti, Lotta; Lexander, Kristin Vold; Virtanen, Mikko & Xie, Chaoqun (2024). Exploring intentionality, identity, and interpersonal interaction on the Internet, Explorations in Internet Pragmatics. Intentionality, identity, and interpersonal interaction. Brill Academic Publishers. ISSN 9789004694422. s. 1–17.
• Lexander, Kristin Vold (2024). Relational work in digital employer-employee interaction at the multilingual workplace, Explorations in Internet Pragmatics. Intentionality, identity, and interpersonal interaction. Brill Academic Publishers. ISSN 9789004694422. s. 271–291.
• Lexander, Kristin Vold & Thyness, Hilde (2024). Innovative methods in collaborative research: mediagrams in the study of digital multilingual workplace communication and home-school interaction. Journal of Multilingual and Multicultural Development (JMMD). ISSN 0143-4632. doi: 10.1080/01434632.2024.2334745.
• Goncalves, Kellie & Lexander, Kristin Vold (2024). Tensions of place and opposing emblems of authenticity and marginal gentrification in Grünerløkka, Oslo. Language & Communication. ISSN 0271-5309. 96, s. 67–80. doi: 10.1016/j.langcom.2024.03.001.
• Goncalves, Kellie & Lexander, Kristin Vold (2023). Permanent or temporary homes? Investigating the discourses of lifestyle migration, lifestyle mobilities and multilingualism within a Norwegian context. AILA Review. ISSN 1461-0213. 36(2), s. 299–320. doi: 10.1075/aila.00057.gon. Vis sammendrag

  Questions surrounding mobility and migration are often connected to matters of language, citizenship, socio-economic status and class that are inherently unequal between developed and less-developed nation states. Scholars of geography and demographics have conceptualized both internal and external/international migration with “push” and “pull” factors as salient reasons for mobility. Traditional causes of external migration and so-called “push factors” include conflict, natural disaster, economic collapse, war, and transformations of socio-political systems as well as more promising employment options and decent incomes as contributing factors to external migration (Gonçalves & Schluter, 2020, p. 3). Such “forced moves” affect largely disadvantaged populations that are at risk (i.e. asylum seekers, refugees, victims of human trafficking) (Castles, 2003). For individuals engaging in lifestyle migration and lifestyle mobilities and considered voluntary migration, their life circumstances are extremely different in that they are often equipped with “privileged preconditions” (Mancinelli, 2020, p. 419) as “nomads from affluence” (Cohen, 1973) including for the most part, education, specialized skills, high standards of living and favorable visa regimes of their home countries (primarily in the West). These factors facilitate a range of choices in terms of where they travel to (i.e. place), also known as network capital, the kind of work they engage in and the rate of their mobility. Based on years of ethnographic work, in this paper, we investigate the different dimensions and discourses of lifestyle migration and lifestyle mobilities, both of which we argue presents a new trajectory and venue to explore within the field of migration linguistics (Borlongan, 2023). By focusing on two different case studies within Norway, we also draw on the notion of mediational repertoires (Lexander & Androutsopolous, 2021) as part of the communicative ecology in which jobs are found and where communication takes place among different types of migrants and their new permanent or temporary homes.

• Lexander, Kristin Vold (2023). Norsk som andrespråk i digital kommunikasjon på arbeidsplassen. Språklege praksisar blant litauiske arbeidsinnvandrarar. NOA - Norsk som andrespråk. ISSN 0801-3284. 39(1), s. 33–63.
• Thyness, Hilde & Lexander, Kristin Vold (2023). Indexing the ‘included’ migrant? Social categorization and interpersonal digital interaction between labor migrants, teachers and employers in Norway. Language & Communication. ISSN 0271-5309. 88, s. 27–40. doi: 10.1016/j.langcom.2022.10.003. Vis sammendrag

  This paper investigates the co-construction of identities of inclusion and exclusion in digitally mediated migrant-host community interaction. Through both interview and digital interactional data, we look at the discursive social categorization of and by Lithuanian labour migrants and their majority population interlocutors and analyze the semiotic practices by which identity categories are talked and written into being in home-school collaboration and workplace interaction. To capture the negotiation of power, (in)equality and authority, we apply the concepts orders of indexicality (Blommaert, 2007), and adequation and distinction (Bucholtz & Hall 2005). Our analysis shows how participants draw on various semiotic resources to interactionally construct identities as included, such as media choice, punctuation, text composition and multimodality.

• Lexander, Kristin Vold & Watson, Rachel (2022). Things You Cannot Do in Norway: Multilingual Transnational Action and Interaction in Digital Communication. Nordic Journal of African Studies. ISSN 1235-4481. 31(1), s. 45–71. doi: 10.53228/njas.v31i1.539. Fulltekst i vitenarkiv Vis sammendrag

  Migrants from Senegal constitute a small minority in Norway, which complicates their pos-sibilities of carrying out certain linguistic and cultural practices face-to-face. However, with increased access to digital means, socio-cultural practices, including multilingual discourse, may be participated in transnationally. In this paper, we analyse two stretches of multimodal conversation between a Senegalese living in Norway and two interlocutors in Senegal, more specifically one WhatsApp conversation with a nephew, and one Messenger interaction with a close friend. Based on interview and interactional data, we investigate how they use their vari-ous communicative resources to negotiate transnational relationships, and to seek emotional, spiritual, and practical support. The analysis shows how language choice is used to create vir-tual togetherness (Baldassar 2008; Nedelcu and Wyss 2016) in different ways. The interlocutors engage in practices ranging from phatic communication, banter and gifting, to help with practi-cal issues and doing business as they manage different mobile chronotopes (Lyons and Tagg 2019). Our research extends the use of the mobile chronotope to include voice messages and considers more intimate relationships. It shines light on the immense resourcefulness of highly multilingual individuals in achieving their communicative aims and points this out as a fruitful area for future investigation.

• Lexander, Kristin Vold (2021). Polymedia and family multilingualism. Linguistic repertoires and relationships in digitally mediated interaction. Pragmatics and Society. ISSN 1878-9714. 12(5), s. 782–804. doi: 10.1075/ps.20052.lex. Fulltekst i vitenarkiv Vis sammendrag

  This paper investigates family multilingualism in a polymedia perspective, presenting results from a study of transnational communication among four families with Senegalese background, living in Norway. Ethnographic interview data collected in 2017 and 2018, including mediagrams, are analysed to get insight into the families’ uses of media and language. Furthermore, the moment-by-moment language practices through which family relationships are managed and sustained are examined through fine-grained analysis of interpersonal interaction. The paper thus both draws on and goes beyond polymedia to investigate how linguistic repertoires are developed in digital communication. The aim is to explore ways in which this theory may help us rethink family multilingualism as digital language practices become increasingly significant.

• Androutsopoulos, Jannis & Lexander, Kristin Vold (2021). Digital polycentricity and diasporic connectivity: A Norwegian-Senegalese case study. Journal of Sociolinguistics. ISSN 1360-6441. s. 1–17. doi: 10.1111/josl.12518. Fulltekst i vitenarkiv Vis sammendrag

  Digital communication remains largely unexplored in sociolinguistic research on diaspora and language. In this paper, ethnographically collected data from Norway-based families of Senegalese heritage are explored to identify how family members use digital media to engage with diaspora concerns and projects, and how this engagement shapes their multilingual practices online. We re-contextualize the concept of polycentricity (Blommaert et al.) from the physical setting of a neighbourhood or region to complex ecologies of digital media, and identify four ‘centres’, that is, distinct orientations for participants’ digital language and literacy practices, in which linguistic choices are associated with diaspora discourses, genres, and imagery. Each centre constrains the deployment of linguistic and semiotic resources in ways that are related both to historically rooted sociolinguistic hierarchies and affordances of digital media. The findings support a key claim in language and diaspora research, that is, the fine-grained patterning of linguistic resources in diaspora communities. They also underscore the need to extend the empirical scope of a sociolinguistics of diaspora from co-present to mediated interaction, and to explore the interplay between the two.

• Lexander, Kristin Vold (2020). Literacies in contact when writing Wolof – translanguaging and orthographic repertoires in digital communication . Written Language & Literacy. ISSN 1387-6732. 23(2), s. 194–213. doi: 10.1075/wll.00040.lex. Fulltekst i vitenarkiv
• Lexander, Kristin Vold; Goncalves, Kellie & De Korne, Haley (2020). Multilingual literacy practices – Global perspectives on visuality, materiality and creativity. International Journal of Multilingualism. ISSN 1479-0718. 17(3), s. 271–285. doi: 10.1080/14790718.2020.1766049.
• Lexander, Kristin Vold (2020). Norsk som digitalt samhandlingsspråk i fire familier med innvandrerbakgrunn – identitet og investering. Nordand : nordisk tidsskrift for andrespråksforskning. ISSN 0809-9227. 1, s. 4–21. doi: 10.18261/issn.2535-3381-2020-01-01. Fulltekst i vitenarkiv Vis sammendrag

  Denne artikkelen utvider kunnskapsgrunnlaget om norsk som andrespråk ved å belyse rollen språket spiller i digital samhandling i familien. Andrespråksinnlæreres oppfatning av egne språkbehov og -ønsker forandres i takt med bruken av digitalt mediert interaksjon (Darvin & Norton, 2015; Douglas Fir Group, 2016). Migranter kan holde tettere kontakt med familie og venner i hjemlandet, samtidig som de kan bruke denne typen kommunikasjon til å bygge nettverk i landet de bor i, og til å utvikle sine språkkunnskaper, både i språkene de har med seg og språkene som brukes i den nye konteksten. Hvordan påvirker digitale språklige praksiser bruken av norsk i familier med innvandringsbakgrunn i Norge? Basert på intervju- og interaksjonsdata fra en studie av fire familier med senegalesisk bakgrunn i Norge undersøker jeg følgende spørsmål: Hvordan benyttes digital interaksjon til å utvikle familiens norskkunnskaper? Hvilken rolle spiller familiemedlemmenes oppfatning av identitet for bruken av norsk i denne samhandlingen? Målet er å forstå hva digital interaksjon kan fortelle oss om norsk som andrespråk i familiekommunikasjon.

• Lexander, Kristin Vold (2020). African languages in information and communication technology. I Vossen, Rainer & Dimmendaal, Gerrit J. (Red.), The Oxford Handbook of African Languages. Oxford University Press. ISSN 9780199609895. s. 949–957. doi: 10.1093/oxfordhb/9780199609895.013.41.
• Lexander, Kristin Vold & Androutsopoulos, Ioannis (2019). Working with mediagrams: a methodology for collaborative research on mediational repertoires in multilingual families. Journal of Multilingual and Multicultural Development (JMMD). ISSN 0143-4632. 42(1), s. 1–18. doi: 10.1080/01434632.2019.1667363. Fulltekst i vitenarkiv
• Lanza, Elizabeth & Lexander, Kristin Vold (2019). Family Language Practices in Multilingual Transcultural Families. I Montanari, Simona & Quay, Suzanne (Red.), Multidisciplinary Perspectives on Multilingualism: The Fundamentals. De Gruyter Mouton. ISSN 978-1-5015-0798-4. s. 229–252. doi: 10.1515/9781501507984-011.
• Lexander, Kristin Vold (2018). Peut-on parler de forme canonique pour le SMS sénégalais? . I Bornand, Sandra & Derive, Jean (Red.), Les canons du discours et la langue. Parler juste.. Karthala. ISSN 978-2-8111-2510-3. s. 309–328.
• Lexander, Kristin Vold (2018). Nuancing the Jaxase: Young and Urban Texting in Senegal. I Røyneland, Unn & Cutler, Cecilia (Red.), Multilingual Youth Practices in Computer Mediated Communication. Cambridge University Press. ISSN 978-1107-09173-3. s. 68–86. doi: 10.1017/9781316135570.005.
• Deumert, Ana & Lexander, Kristin Vold (2013). Texting Africa: Writing as performance. Journal of Sociolinguistics. ISSN 1360-6441. 17(4), s. 522–546. doi: 10.1111/josl.12043.
• Lexander, Kristin Vold (2011). Analyzing multilingual texting in Senegal - an approach for the study of mixed language SMS. I Sebba, Mark; Mahootian, Shahrzad & Jonsson, Carla (Red.), Language Mixing and Code-Switching in Writing.Approaches to Mixed-Language Written Discourse. Routledge. ISSN 978-0-415-87946-0. s. 146–169.
• Brodal, Ingvild Kogstad & Lexander, Kristin Vold (2011). Représentations linguistiques et choix de langues des étudiants de Dakar : quelles correspondances entre l'oral et l'écrit dans le domaine informel ? I Lexander, Kristin Vold; Lyche, Chantal & Knutsen, Anne Moseng (Red.), Pluralité des langues, pluralité des cultures : regards sur l’Afrique et au-delà. Mélanges offerts à Ingse Skattum à l’occasion de son 70ème anniversaire. Novus Forlag. ISSN 978-82-7099-602-5. s. 227–237.
• Lexander, Kristin Vold (2011). Texting and African language literacy. New Media & Society. ISSN 1461-4448. 13(3), s. 427–443. doi: 10.1177/1461444810393905.
• Lexander, Kristin Vold (2010). Vœux électroniques plurilingues : nouvelles pratiques,nouvelles fonctions pour les langues africaines ? Journal of Language Contact. ISSN 1877-4091. THEMA(3), s. 228–246.
• Lexander, Kristin Vold (2010). Le wolof et la communication personnelle médiatisée par Internet à Dakar. Glottopol. ISSN 1769-7425. 14, s. 90–103.
• Lexander, Kristin Vold (2009). La communication médiatisée par les technologies de l'information et de la communication: la porte d'accès au domaine de l'écrit pour les langues africaines? I Brock-Utne, Birgit & Skattum, Ingse (Red.), Languages and Education in Africa: a comparative and transdisciplinary analysis. Symposium Books. ISSN 978-1-873927-17-5. s. 289–299.
• Lexander, Kristin Vold (2009). Pratiques de l'écrit liées aux NTIC - le cas des étudiants de Dakar. I Pierozak, Isabelle & Eloy, Jean-Michel (Red.), Intervenir: appliquer, s'impliquer?. L'Harmattan. ISSN 978-2-296-08576-3. s. 181-–187.

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• Tanskanen, Sanna-Kaisa; Lehti, Lotta; Lexander, Kristin Vold; Virtanen, Mikko & Xie, Chaoqun (2024). Explorations in Internet Pragmatics. Intentionality, identity, and interpersonal interaction. Brill Academic Publishers. ISBN 9789004694422. 23.
• Lexander, Kristin Vold & Androutsopoulos, Jannis (2023). Multilingual Families in a Digital Age: Mediational Repertoires and Transnational Practices. Routledge. ISBN 9781032130248. 252 s. Vis sammendrag

  This book offers new insights into transnational family life in today’s digital age, exploring the media resources and language practices parents and children employ toward maintaining social relationships in digital interactions and constructing transnational family bonds and identities. The book seeks to expand the boundaries of existing research on family multilingualism, in which digital communication has been little studied until now. Drawing on ethnographic studies of four families of Senegalese background in Norway, Lexander and Androutsopoulos develop an integrated approach which weaves together participants’ linguistic choices for situated interaction, the affordances of digital technologies, and the families’ language and media ideologies. The book explores such key themes as the integration of linguistic and media resources in family repertoires, creative practices of digital translanguaging, engagement in diaspora practices, and opportunities of digital communication for the development of children's heritage language skills. With an innovative perspective on ‘doing family’ in the digital age, this book will be of interest to students and scholars in multilingualism, sociolinguistics, digital communication, language and communication, and language and media.

• Lexander, Kristin Vold; Lyche, Chantal & Knutsen, Anne Moseng (2011). Pluralité des langues, pluralité des cultures : regards sur l’Afrique et au-delà. Mélanges offerts à Ingse Skattum à l’occasion de son 70ème anniversaire. Novus Forlag. ISBN 978-82-7099-602-5. 343 s.
• Gerbault, Jeannine & Lexander, Kristin Vold (2008). "Langues et SMS au Sénégal. Le cas des étudiants de Dakar" in Gerbault, Jeannine (ed.) 2007: La langue du cyberespace: de la diversité aux normes. Paris, l'Harmattan: 59-67. L'Harmattan. ISBN 978-2-296-04622-1. 300 s.

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• Eek, Marianne; Thyness, Hilde & Lexander, Kristin Vold (2024). Språklæring og språkpraksiser utenfor klasserommet for voksne nyankomne - Språklig integrasjon og medborgerskap.
• Lexander, Kristin Vold (2024). Collaborative approaches in the study of multilingual digital interaction.
• Said, Fatma & Lexander, Kristin Vold (2024). Introduction: learning, re-learning, and un-learning language(s) in the multilingual family during COVID-19 lockdown. Multilingua - Journal of Cross-cultural and Interlanguage Communiciation. ISSN 0167-8507. 43(2), s. 151–161. doi: 10.1515/multi-2023-0194.
• Lanza, Elizabeth; Judith, Purkarthofer; Lexander, Kristin Vold; Objoska, Maria & Gomes, Rafael Lomeu (2023). Family matters - Northern and Southern perspectives.
• Lexander, Kristin Vold (2023). Mediagrams in the study of digital workplace interaction, home-school communication, and inclusion. Vis sammendrag

  How do language practices in digital interaction at work and in the dialogue between parents and teachers affect work migrants’ experiences of inclusion and exclusion in the online/offline nexus? This question guides the research that this paper reports from, carried out with migrant workers and parents and their interlocutors (Thyness and Lexander 2023). The paper first focuses on the methodological challenge of collecting and analyzing data on online interaction to understand processes of inclusion, encompassing on- and offline practices. It thus draws on recent discussions of methodological implications of the increasingly blurred online/offline distinction (e.g. Bolander and Locher 2020). Second, with reference to work on the use of visual tools for researching linguistic repertoires (Busch 2016), it analyzes the use of mediagrams. Mediagrams are collaborative visualizations of the digital, linguistic and modal resources that participants mobilize in interaction with various interlocutors (Lexander and Androutsopoulos 2021), and in the project, participants came to use them in different ways that will be discussed here, for instance to narrate migrant trajectories with digital interaction as the starting point. Furthermore, mediagrams were brought into the classroom, in collaboration with teachers who wanted to use them to enhance their communication with migrant parents, leading to further methodological reflection.

• Mwanza, David Sani; Lexander, Kristin Vold & Danbolt, Anne Marit Vesteraas (2023). Collaboration in Digital Times: Blended mobility in PhD education. A case from a partnership between the University of Zambia and Inn University, Norway .
• Lexander, Kristin Vold (2023). Digital Wilds at Work.
• Lexander, Kristin Vold (2023). Norsk som andrespråk i digital kommunikasjon på arbeidsplassen.
• Lexander, Kristin Vold (2022). African languages in local, global, and transnational digital literacy practices.
• Lexander, Kristin Vold (2022). Practices of inclusion in digital communication at the multilingual workplace.
• Lexander, Kristin Vold (2022). Norsk som andrespråk i digital kommunikasjon på arbeidsplassen.
• Lexander, Kristin Vold (2022). “Doing family” online: Multilingual, multimodal, mediated practices.
• Lexander, Kristin Vold (2022). Multilingual texting in Senegalese contexts. Negotiating voices and relationships. .
• Lexander, Kristin Vold (2021). Heritage language use in digital family interaction: Parents’ ideologies and children’s agency.
• Lexander, Kristin Vold (2021). Rural Norway in flux– multilingualism in Lithuanian labour migrants’ digital interaction with employers and colleagues.
• Lexander, Kristin Vold & Thyness, Hilde (2021). ‘It’s good to send SMS because then they can use google translate’, or how to avoid indexing exclusion in mediated migrant-host community interaction.
• Lexander, Kristin Vold (2020). Echanges numériques plurilingues en milieu rural norvégien – pratiques d’inclusion ? .
• Lexander, Kristin Vold (2020). Digital interaction and relationship negotiation at the rural workplace.
• Lexander, Kristin Vold (2020). Digital kommunikasjon og språk på arbeidsplassen.
• Lexander, Kristin Vold (2019). 'Gangstere i hjertet' - politisk hiphop i Senegal. Mellom Tidsskrift for omsett litteratur. ISSN 2387-4880. 1, s. 58–70.
• Lexander, Kristin Vold (2019). Snapchat, Facebook og WhatsApp hjelper familier med innvandrerbakgrunn å utvikle flerspråkligheten. [Radio]. NRK Radio Språkteigen.
• Lexander, Kristin Vold (2019). Digital kommunikasjon. [Radio]. NRK Radio Språkteigen. Vis sammendrag

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• Lexander, Kristin Vold (2019). Polymedia in practice: Family multilingualism in digitally mediated interaction. Vis sammendrag

  Research on multilingual families is increasingly interested in the connection between language use and media use, i.e. how families are constructed through multilingual language practices “in contexts of transmigration, social media and technology saturation, and hypermobility” (King and Lanza 2017: 2). Despite this interest, there is so far no substantial body of research on how interpersonal mediated communication affects family language policy and practices in transnational and transcultural families. This paper contributes to filling this gap through investigating the link between family multilingualism and polymedia (Madianou and Miller 2012), presenting results from a study of transnational communication among four families that originate in Senegal and live in Norway. The few earlier studies that have been carried out on digitally mediated interaction in the family show that the affordances of digital tools enable heritage language use among children in transnational families in complex ways (Cuban 2014) and that transnational family members develop media strategies to build relationships with heritage languages (Szecsi and Szilagyi 2012). Departing from a translanguaging perspective, this paper applies a practice-based approach to heritage language competence, in line what Canagarajah (2019) found to be the perspective of migrants from Sri Lanka: “the ability to align HL verbal resources strategically with multimodal semiotic resources and spatial repertoires to accomplish social and cultural communicative activities” (2019: 42). The focus in the article will be on communicative practices of one family, consisting of a mother born in Senegal and her four children, two of them born in Senegal and two of them born in Norway. The family makes use of a range of communicational tools and languages to communicate within themselves as well as with relatives and friends from different generations, in Norway, in Senegal and elsewhere in the world, creating a multilingual, multipurpose digital space. Ethnographic interview data collected in 2017 and 2018 are analysed to understand these languaging practices and fine-grained analysis of interpersonal interaction with nuclear and extended family members across a variety of digital media is also carried out. The aim is on the one hand to explore how their digital language practices may help us rethink family multilingualism: How are family relationships managed and sustained through these interactions and how are heritage language practices developed in digital communication? On the other hand, the paper discusses what the study of language use in individuals’ digital interaction may tell us about how the family members navigate the environment of affordances offered by the media they have access to, i.e. how the study of translanguaging in transnational family interaction may contribute to polymedia theory. References Canagarajah, Suresh. 2019. Changing orientations to heritage language: The practice-based ideology of Sri Lankan Tamil diaspora families. International Journal of the Sociology of Language 255.9–44. Cuban, Sondra. 2014. Transnational families ICTs and mobile learning. International Journal of Lifelong Learning 33(6). 737–754. King, Kendall & Elizabeth Lanza. 2019. Ideology, agency and imagination in multilingual families: An introduction. International Journal of Bilingualism 23(3). 717-723. Madianou, Mirca & Daniel Miller. 2012. Migration and New Media. Transnational families and polymedia. London: Routledge. Szecsi, Tunde & Janka Szilagyi. 2012. Immigrant Hungarian families' perceptions of new media technologies in the transmission of heritage language and culture. Language, Culture and Curriculum 25(3): 265–281.

• Lexander, Kristin Vold (2019). Jeux de langage et jeux de média dans le cadre familial plurilingue.
• Lexander, Kristin Vold & Androutsopoulos, Jannis (2019). Turning ethnographic data to mediagrams: a method for the study of language and media choices among Norwegian-Senegalese families.
• Goncalves, Kellie; Lanza, Elizabeth & Lexander, Kristin Vold (2018). From migrant grocery store to Espresso House: understanding urban change in the conspicuous cultural consumption of Grünerløkka Oslo, Norway .
• Androutsopoulos, Jannis & Lexander, Kristin Vold (2018). Modalities of language and media choice: transnational communicative repertoires of Senegalese families in Norway.
• Lexander, Kristin Vold & Androutsopoulos, Jannis (2018). Linguistic repertoires and polymedia affordances in Senegalese families in Norway.
• Goncalves, Kellie; Lanza, Elizabeth & Lexander, Kristin Vold (2018). From Antlers to Esspresso House: X-scape and escape to Scandinavia's trendiest neighborhood. Vis sammendrag

  According to Vogue (2017) “no neighborhood better embodies Oslo’s coming-of-age than Grünerløkka, a neatly encapsulated couple of square blocks with a name that might scare off anglophones—it’s pronounced GROO-ner-loh-kuh—but with an attitude and energy that is reminiscent of New York’s Williamsburg or Bushwick, Montreal’s Mile End, or even Los Angeles’s Silver Lake”. In this paper, we investigate the changing linguistic and semiotic landscapes of Grünerløkka, Oslo’s (and possibly even Scandinavia’s) best known gentrified neighborhood. We focus on the linguistic and semiotic landscapes that have remained there within the last decade that index the multicultural, multiethnic and multilingual working-class area Grünerløkka once represented and compare them to the newer, more trendier linguistic and semiotic landscapes that index ‘authentic’ Norwegian culture and cuisine resonating cultural consumption and distinction (Zukin 1987; Stjernholm 2015; Trinch & Snajdr 2017) leading to the following research questions: How is the semiotic landscape used by different actors to argue for what they consider should be the “authentic” Grünerløkka? Secondly, how does the actual semiotic landscape translate the tensions that exist between different actors around questions of place, space and neighborhoods? And finally, how do processes of such new globalism(s) (Smith 2002) play out on an international level beyond the scope of Scandinavia? We employ a mixed methodological approach and draw on a) the “marketplace’s” (Kallen 2010) signage; b) interviews conducted with local residents and business owners; and c) texts from several online platforms. Our analysis attends to the ways in which Grünerløkka has managed to remain ethnically diverse, while simultaneously catering to a growing new gentry (Warf 2000; Gonçalves, fc, 2018) through the dialectical relationship between commercial interests and residents’ initiatives and resistance on a local level, which are also taking place in urban areas globally.

• Lexander, Kristin Vold (2017). Indexicalités à l'oral et à l'écrit - exemples sociolinguistiques.
• Lexander, Kristin Vold (2017). Social media networks and linguistic repertoires in Norwegian-Senegalese families.
• Lexander, Kristin Vold & Alcón-López, Daniel (2017). Le plurilinguisme sur les forums et ses effets sur la société sénégalaise. Orients. s. 109–119.
• Lexander, Kristin Vold (2007). Pratiques de l’écrit liées aux nouvelles technologies de l’information et de la communication - le cas des étudiants de Dakar.
• Svendsen, Bente Ailin; Ryen, Else & Lexander, Kristin Vold (2015). Ta tempen på språket! Norges forskningsråd. ISSN 978-82-12-03397-9.
• Svendsen, Bente Ailin; Lexander, Kristin Vold & Ryen, Else (2014). Ta tempen på språket! Rapport Forskningskampanjen 2014. Forskningsrådet.
• Lexander, Kristin Vold (2011). Pratiques plurilingues de l’écrit électronique: alternances codiques et choix de langue dans les SMS, les courriels et les conversations de la messagerie instantanée des étudiants de Dakar, Sénégal. Nauka.

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